UI Design
Graphic Design
Illustration
Hi, I'm Nina a multifaceted designer based in Cologne, Germany specialising in UI Design & Illustration with a unique blend of skills across fields of design.
Available to join your team
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ABOUT
NINA POHL
Transforming visions into impactful visual identities with precision and creativity
My wide-ranging skillset and experience across several fields of industry have made me a proficient partner within teams of high-profile brands. With my meticulous eye for detail and accuracy, I efficiently guide clients towards defining or refreshing their visual identity.
My creative journey began as a graphic design student and illustrator, collaborating with a design studio in Germany whilst aquiring 6 diplomas across design fields and a first honours degree in Graphic Design at the University of West London. As part of a small team of designers (2020-2022), re-shaped the app for the female cycle tracking brand, leading the definition of a stronger visual identity, implementing new features to enhance reliablity and perfect usability.
With over 6 years of experience in design, art, illustration, motion design and digital marketing, I have created an online presence and gained a cross-platform community in the social media entertainment industry leading to the creation of a web library for custom art content that can be used in game and tutorials that quickly became reliable resource for thousands of players.
BA Hons Graphic Design & Visual Communication
University of West London, 2020
UI/UX DESIGN
GRAPHIC DESIGN
ILLUSTRATION
SKILLS
ADOBE CREATIVE CLOUD
ILLUSTRATOR
PHOTOSHOP
INDESIGN
ADOBE XD
AFTER EFFECTS
PREMIERE PRO
UI/UX TOOLS
FIGMA
SKETCH
ADDITIONAL SOFTWARE
Procreate
Clip Studio
Lightroom
Canva
Lottie Animations
OBS Studio
EXPERIENCE
Freelance UI/UX Designer
Freelance
Cologne, Germany
Developed design systems and brand identities for diverse clients, creating versatile assets for both print and digital media. Designed websites, including logos, icons, and style guides, while collaborating closely with clients to align with their goals or establish new branding strategies.
KEY ACHIEVEMENTS
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Redesigned a website and established a cohesive brand identity for a prominent IT device supplier, effectively showcasing the company’s products and enhancing the user experience to drive sales growth.
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Developed a comprehensive brand identity for a new podology company from the ground up. Created a distinctive visual identity that was applied across various print media and advertising platforms, as well as conceptualized and designed an engaging website to enhance the brand's online presence.
Feb 2024 - Present
Social Media Content Creator
Freelance
Cologne, Germany
Dedicated and innovative content creator and streamer on YouTube and Twitch, successfully built and nurtured a thriving online community through strategic content production and branding.
RESPONSIBILITES
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Initiated and grew a successful YouTube channel, developed a loyal and steadily expanding audience. Produced, recorded, and edited high-quality video content, and created engaging thumbnails and artwork to enhance branding. Analyzed top-performing creators to implement effective growth strategies.
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Self-taught advanced video editing, produced polished and professional content with clear and immersive audio. Additionally, designed all channel artwork, including logos, banners, icons, illustrations, animations, custom thumbnails and more.
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Expanded content distribution and delivery to five social media platforms, implementing growth strategies, adapting to differing audience demands and increasing streaming frequency. Managed multiple brand collaborations and participated in events to enhance channel visibility and audience engagement.
KEY ACHIEVEMENT
Self-taught skills in video and audio editing, coupled with a keen eye for design and audience engagement, consistently delivered high-quality content and expanded reach across multiple platforms. Experience as a content creator and streamer has led to a unique blend of technical skills, creative talent and strategic insight.
Mar 2020 - Feb 2024
Junior User Interface Designer
Qoob
Cologne, Germany
Collaborated closely with a small talented team of designers and developers to create and refine user interfaces for high-profile clients like Telekom, Lacto Level and Fressnapf. Played a pivotal role in the redesign of the trackle app alongside another Junior User Experience Designer, resulting in significant client satisfaction and approval.
RESPONSIBILITES
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Contributed to the creation and maintenance of a component library for company's internal wireframing to streamline design processes and improve efficiency. Ensured designs were universal for any future project, responsive and accessible, adhering to web accessibility standards and company preferences.
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Participated in conception and design of Telekom's Online Gaming Service "Magenta Gaming". Closely collaborated with multiple external design teams to ensure cohesive project delivery developing a new design system while maintaining consistency within Telekom's existing style guides, brand DNA and launch strategy and timeline. Supported senior designers during design sprints contributing to wireframing, prototyping and final design implementations throughout all stages of project development.
KEY ACHIEVEMENT
Successflly led the redesign of "Trackle"'s app, conducting comprehensive user research, benchmark analyses and usability testing to develop improved designs and user flows. Presented client with a more company goal-aligned design concept with streamlined user flow and visual modernisation.
Jul 2020 - May 2022
User Interface Design Working Student
Qoob
Cologne, Germany
Contributed to developing design systems and assisted in user research and usability testing to enhance overall user experience. Worked with senior designers implementing gained insights and experience into professional work flow to efficiently participate in design projects.
RESPONSIBILITIES
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Created high-quality illustrations and icons, ensuring adherence to style guides and pixel-perfect standards. Maintained organized design files using version control tools and best practices for design asset management.
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Applied a user-centered design approach, consistently incorporating feedback from usability testing and client reviews to iterate and refine design solutions for various projects. Demonstrated adaptability to new software and proficiency in design tools such as Adobe Creative Cloud (Photoshop, Illustrator, XD, InDesign), Figma, and Sketch.
KEY ACHIEVEMENT
Conceived and designed illustrations for a series of workshops for a prominent German health insurance company, aimed at educating staff on work-life balance strategies. Those workshops enhanced productivity and supported the company’s business goals while prioritizing high levels of staff and client satisfaction.
Mar 2020 - Jul 2020